Rethinking the Role of Industrial Research

Rethinking the Role of Industrial Research
sw5RHAAACAAJ
21
By:"Mark B. Myers","Richard S. Rosenbloom"

Published on 1994 by

Large, mature, technology-intensive companies like AT & T, IBM, Kodak, and Philips have had to rethink the role of research as an element of a key business process, the management of innovation.

READ NOW

Large, mature, technology-intensive companies like AT & T, IBM, Kodak, and Philips have had to rethink the role of research as an element of a key business process, the management of innovation. This paper presents ideas that might contribute to a new self-concept that could help enhance the contribution of research to the innovative process in such settings. The discussion is framed by a \

This Book was ranked 11 by Google Books for keyword Mark Myers.

The book is written in enfor NOT_MATURE

Read Ebook Now
false
false

Printed Version of this book available in
BOOK

Availability of Ebook version is falsein falseor false

Public Domain Status false

Rating by

NONE

false